City of Wanneroo and the 2016 Federal Election
2016 saw the City take part in its first national advocacy campaign through its membership of the National Growth Areas Alliance (NGAA). That campaign was ‘Fund our Future’ and the City’s residents were the most vocal of the outer metropolitan areas across the nation – more than 16,000 emails were sent to politicians between April and July 2016. That’s a brilliant effort by the community.
Other NGAA member councils in South Australia, Victoria and NSW worked together with us to make politicians aware of the need for a dedicated fund for infrastructure in high growth outer metro councils. The City of Wanneroo focused on two projects - rail to Yanchep and the Mitchell Freeway to Romeo Road Alkimos as examples of what desperately needed to be funded.
Fund our Future provided a valuable opportunity for the City’s Elected Members, staff and community to understand what a campaign entailed and to test ideas to get the important message heard.
Initiated by the City the aim was to garner community support for the campaign. Tactics included a range of activities:
- Mobile electronic billboards
- Social media and website posts
- Elected Members distributing information to their community networks
- City volunteers helping take signatures at libraries during the Fund our Future library week
- A national Nightmare Commute Day also provided an opportunity for the City to participate getting social media coverage of a train trip into town and a car ride on the freeway
- T-shirts and bumper stickers.
All of these methods provided excellent feedback for the City to help plan its next advocacy campaign leading up to the March 2017 WA State Election and that’s where Connect Wanneroo – Get on board comes into action.
Two projects - rail to Yanchep and the Mitchell Freeway to Romeo Road Alkimos - remain the focus for Connect Wanneroo – Get on board campaign because the City and community know how important they are to our fast growing area.