Promoting your Community Group
Promoting your group without it costing the world is vital given the tight budget many not-for-profit organisations run on. You may have a community group member who has skills and knowledge in this area (e.g. graphic designer, media officer, web designer) that you can utilise to help promote your group.
Develop an image for your group
- Understand your brand;
- Know who you are and what it is you provide in the community. Link it to your values or mission etc;
- Keep it simple, clear and consistent;
- Don’t over complicate things – any wording should be straight to the point; and
- Limit the number of colours – stick with no more than two or three.
Simple Promotional Tools
Word of Mouth
- Spread the word about your group or project and encourage group members to each tell ten other people about the group/activity.
- Drop off newsletters at local distribution points – schools, shopping centres and libraries and also distribute via e-mail; and
- Check with the local school if you can promote within their newsletter.
- Celebrate your successes or new projects and activities with a media release.
- Get a free website – it is an invaluable medium. But don’t bother if you don’t have time to keep it up-to-date.
- Don’t discount the power of social media. Start a Facebook page, a blog or get on to Twitter; and
- Encourage people to share posts and cross promote with other community group social media pages.
- Check out the free event calendars in the local paper.
Local Shopping Centres
- Utilise local shopping centre noticeboards and negotiate with retailers to display posters or leave flyers.
- Contact Place Activation Team at the City for promotional opportunities.
- Distribute flyers and posters through the local libraries and community centres.
Further information can be accessed via the Department of Local Government, Sport and Cultural Industries website.