The City partners with businesses, organisations and community groups to deliver initiatives that benefit the community. Learn what the City sponsors, how proposals are assessed, and how to submit a sponsorship application.
What the City sponsors
Through its Sponsorships Program, the City supports initiatives that deliver positive social, economic or environmental outcomes for the region and align with the Strategic Community Plan.
Sponsored initiatives may:
Celebrate local heritage and cultural diversity.
Strengthen social participation and inclusion.
Boost visitation and support tourism, hospitality and retail.
Create platforms for research, trade or investment.
Promote the City as a great place to live, work, visit or invest.
Generate employment or volunteer opportunities.
Support sustainability and responsible environmental management.
Sponsorships must demonstrate clear community benefit and alignment with at least two of the City’s strategic outcomes.
Sponsorship applications
When assessing eligibility, the City considers:
- Community benefit.
- Strengthening the City’s brand and reputation.
- Risk management.
- Good governance.
- Entrepreneurship and revenue raising.
Applicants should review the City’s Sponsorship Policy and Strategic Community Plan below before preparing a proposal.
All sponsorship proposals undergo an assessment that considers:
Alignment with strategic outcomes.
Value for money.
Demonstrated community benefit.
Organisational capability.
Identified risks and due diligence requirements.
Important notes:
Previous sponsorship does not guarantee future funding.
The City may propose an alternative sponsorship arrangement if more appropriate.
Referee, financial or probity checks may be undertaken.
Successful applicants must sign a Sponsorship Agreement and meet all reporting and acquittal obligations.
Proposals must include:
Organisation details and background.
Key details of the opportunity, including dates, locations and target audience.
Relevant experience.
Statement of objectives and alignment with at least two strategic outcomes.
Marketing plan and acknowledgement strategy.
List of confirmed or proposed sponsors.
Benefits offered to the City and community.
Creative ideas for enhancing social, environmental or economic outcomes.
Requested sponsorship amount and budget overview.
Project timeline.
Evaluation plan.
Credentials of the organisation and subcontractors.
Demonstrated capacity to deliver within timeframes and budget.
Once you have reviewed the Sponsorship Policy and prepared your proposal, submit it via the Sponsorship Proposal Form.
